MeMedia Latino is the answer to the ever-increasing demand for Hispanic market representation within the media landscape. Partnering with premium website publishers and advertisers, MeMedia Latino bridges the gap between branding messages and the Hispanic consumer. We enable our partners to navigate more effectively and operate more competitively within the marketplace by offering unique advertising solutions that deliver across multiple modes – desktop, web and mobile.

At an estimated growth rate of 25% by 2010, U.S. Latinos represent the fastest-growing online ethnic group. Over 60% of online Hispanics rely on the internet as their primary source of information for making brand decisions. In 2007, Hispanic online spending will represent 11 percent of all online spending, amounting to approximately $12.8 billion. By 2011, this figure is forecasted to increase by 13 percent, or $21.6 billion.  The U.S. Hispanic online population closely mirrors this market’s offline reality as the largest growing ethnic group.

For more information, contact Eric Frias, VP MeMedia Latino, efrias@memedia.com.

* Source: Nielsen Media Research, ComScore Media Metrix, JupiterResearch.